1
Name what you post about
1Paste your topics
2Pick 2 to 4 seriesfewer is easier to keep
3One line eachplus an overlap rule
Here's everything I post about, or want to: [paste your list].
Group it into 2 to 4 content series. For each series give me:
- a short name a stranger would understand from a cover alone
- one line on what goes in it
- 3 example posts from my list
Then write an overlap rule: when a post fits two series, which one wins.
Don't add topics I didn't mention.
How I do it
My three directions became three series. The names took a few rounds. My test: a stranger gets the channel from the cover alone.
AI QAI's own niche.
a queuea questiona hint of IQ
off the queue→off the AI Q→AI Q
slow thoughtsAnything personal.
memy feelingsmy relationshipsmy experiences
slow thoughts
pro notesAny profession I can add to.
marketingsupportactingentrepreneurshipoperationssalessocial media
notes→pro notes
Try my overlap rule. Click each one.
A video about a skill you built with AI
AI QAI is the subject.
A marketing idea where AI was only the tool
pro notesAI is only the tool.
A thought about what you felt this weekend
slow thoughtsPersonal.
A cooking video
side noteNot a series for me. Not everything needs one.
2
Build your voice from your own edits
1Claude draftssomething real you did this week
2You rewrite itdon't explain what's wrong
3Paste bothinto the prompt
4Each changebecomes a voice rule
Repeat with every draft you edit.
Here's your draft:
[paste Claude's draft]
Here's how I rewrote it:
[paste your version]
List every change I made: words I cut, words I added, how I opened, how I ended, the order of ideas.
For each change, write one voice rule for my brand doc, with my words as the example.
Only rules my edit actually shows. Don't guess the rest.
How I do it
One early rewrite became my voice reference. Every edit since becomes a rule.
RuleConcrete, true timing.
Conversational asidesYep, that game from the 90's
Candid fairnessJust to be fair, sometimes we lose
The lesson as a run of actions
Professional more directPersonal warmerDefault short
3
Pick a catchphrase
- Look for a line you already say. Invented ones rarely stick.
- Cut it until it's short enough to be a title.
- Write down exactly where it goes.
Here are things I've written or said: [paste posts, notes, transcripts].
Find lines I repeat or that sound most like me. Suggest 5 catchphrase options, using my words only.
For each: the shortest version that still works, and where it could appear (bio, video end card, last slide).
How I do it
Mine is "Life has its own soundtrack". It comes from my love for music: any moment in life can have its soundtrack, like in movies. It's a title, so no full stop.
End of every videoIn English, even on Hebrew videos
Last carousel cardNext to my follow line
Slide counterA play button and a progress line
4
Give each series its own look
Changes per series
Background
Text colour
Accent
Headline font
Key word emphasis
Same everywhere
Wordmark
Body font
Layout
Render them side by side. Choose by looking, not by hex codes.
For each series in my brand doc, propose 2 looks: background colour, text colour, one accent colour, a headline font from Google Fonts, and how a key word is emphasised.
Keep my name as the wordmark on every look, in the same body font.
Show them to me as HTML cards, 4:5, side by side, with the series name on each.
Check the text is readable on each background.
How I do it
One brand, three moods. A post uses one, never two.
AI QSpace Grotesknavy, teal
slow thoughtsFrauncescream, terracotta
pro notesPlayfair Displaynear-black, amber
Same on every visualMICHAEL wordmarkseries labelsoundtrack bar
Tried and droppedCormorant GaramondInstrument SerifSyne
MICHAELAI Q
AI, and only AI
MICHAELslow thoughts
Anything personal
MICHAELpro notes
Any field I can add to
Check each Google Font's licence on its page before you use it.
5
Make the identity layer
Banners, profile picture and website say "this is me". This layer shows all your series at once.
1List your surfacesbanners, covers, profile picture, website, bio
2One layoutall your series, in their colours
3One picture, one bioon every channel
Design a banner for [channel] at [size] that shows all my series at once, using their colours and fonts from my brand doc.
Include my name and my catchphrase. No photos, no icons, no extra taglines.
Give me 3 directions as rendered images, and check each one on a phone-sized preview.
How I do it
Three panels, one per series, always in this order. My name and catchphrase split across them. One channel keeps a ventures cover: a channel with its own job can bend the rule.
CHA
has its own
slow thoughts
6
Save it twice: a brand doc and a spec
1Brand docsteps 1 to 5, plus a dated decision log
2Brand specexact values, as JSON
Your project→Project knowledge→+→Upload both
Every chat uses them. Then add one line:
Project instructions
Your instructions from guide 2
Read the brand doc before every draft and every visual.
Put everything we decided in this chat into one brand doc, in plain language:
1. Series (names, one-line definitions, overlap rule)
2. Voice (rules from my edits, each with my words as the example; what changes per series)
3. Catchphrase (exact wording, where it goes)
4. Looks per series (colours, fonts, emphasis, what's the same on every visual)
5. Identity layer (banner, profile picture, bio)
6. Decision log (date, what I decided, what I rejected)
Only what I actually said or chose. Mark anything still open as OPEN.
Turn my brand doc into a brand spec for machines: one JSON block with the exact fonts and weights, every colour as a hex code per series, the emphasis style, the identity layer and the catchphrase.
At the top, write: "If this spec and the brand doc disagree, the brand doc wins. Tell me, and fix this spec in the same session."
Then check the spec against the doc and list any differences.
How I do it
The doc is the source of truth. The spec is the same look as exact numbers, for the agents that build my visuals:
"AI Q": {
"paper": "#0F1B2D", "grid": "#16253B", "gridStep": 60,
"ink": "#FFFFFF", "accent": "#2EC4B6", "accent2": "#FF6B4A",
"headline": "Space Grotesk 700",
"emphasis": "key words in teal",
"labelRule": "always 'AI Q' with a space"
}
Screenshot coming: a project's knowledge with the brand doc and the spec (names blurred)